course catalog

HUM101: Writing and Ideas (3 credits)       

An introduction to critical thinking, the writing of essays, and the discussion of important ideas, issues, and controversies


HUM102: Culture and Literature (3 credits) 

Short stories, book chapters, poetry, and popular fiction from many countries. The course explores and compares cultures and cultural ideas as expressed in the writings.


HIS101: Civilizations (3 credits)      

An introduction to world civilizations – Chinese, Indian, Western, Islamic – and to world history until modern times. The course explores the development of civilizations, their rise and decline, and their influence on each other. It discusses the elements of religion and belief, technology, social structure, institutions of power, literature and the arts, and the way in which all these phenomena interact in complex societies.


HIS102: Modern Times (3 credits)   

World history from the 17th century to the present. The Industrial Revolution and new technologies; European imperialism; trade and globalization; modernization in Japan; the Russian and Chinese Revolutions; the two World Wars; rise of the United States and the Soviet Union and Cold War; resistance to colonialism and national liberation movements, Chinese reforms and Soviet collapse; the rise of Asia in the world economy.


MATH101: Calculus I (3 credits)      

This course deals with differential and integral calculus of one variable with emphasis on applications in different settings. It is fundamental to subsequent courses in mathematics, engineering and social sciences.


ECON101 Microeconomics

The course provides an introduction to a core area of economics known as microeconomics. It considers the operation of a market economy and the problem of how best to allocate society's scarce resources. The course considers the way in which various decision making units in the economy (individuals and firms) make their consumption and production decisions and how these decisions are coordinated. It considers the laws of supply and demand, and introduces the theory of the firm, and its components, production and cost theories and models of market structure. The various causes of market failure are assessed, and consideration is given to public policies designed to correct this market failure.


ECON102 Macroeconomics

This course provides an overview of macroeconomic issues: the determination of output, employment, unemployment, interest rates, and inflation. Monetary and fiscal policies are discussed. Important policy debates such as, the sub-prime crisis, social security, the public debt, and international economic issues are critically explored. The course introduces basic models of macroeconomics and illustrates principles with the experience of the U.S. and foreign economies.


MGT101 Introduction to Management

At the end of the subject, the students should be able to:

a) Apply the four functions of management: Planning; Organizing; Leading; and Controlling, to analyse global business organisations, along with understanding the types of activity associated with each function.

b) Understand the personal challenges involved in meeting the complexities of global business environment and of cross cultural management.

c) Acquire managerial competencies needed to deal with today’s turbulent times including issues such as diversity, globalisation and rapid change.

d) Acquire the leadership skills needed to formulate and implement innovation.


MGT102 Leadership & Communications

Students learn how to communicate clearly and persuasively, in a way that inspires action. They learn how to tailor communications to different audiences, apply the principles of logical reasoning in structuring communications, connect authentically with their audience through their unique leadership style, and create compelling, high-impact presentations and communications. Classes are often spent on hands-on exercises, and offer ample opportunity for discussion and feedback.


PHYS101: Introductory Mechanics (3 credits)

This course introduces the fundamentals of classical physics with a focus on the classical mechanics and its applications to real problems in science and engineering. Topics include: physics and measurements; vectors; motions in one and two dimensions; the Newton’s laws of motions; work and energy; momentum and collisions; rotational motion and gravity; motion of solids and fluids.


CHEM101: Core Concepts in Chemistry (3 credits)

Emphasizes core concepts required for organic chemistry, including atomic and molecular structure, chemical equilibrium with application to acids and bases, thermodynamics, chemical kinetics, and reaction mechanisms. Relevance and integrated nature of these concepts illustrated through applications to biological, materials, or environmental chemistry. Laboratory illustrates experimental applications of these concepts.


SBE CORE REQUIREMENTS (12 COURSES) for BS (Business & Economics) degree


SBE201 Marketing Management I

This course introduces principles and problems of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision-making.


 SBE202 Management Information Systems

This course helps you to understand what IT components are available and how you can utilize appropriate IT applications for success. You will learn the terminology used in the field of IT and how IT principles can apply to your businesses. The course stresses the competitive advantage of using IT and the return on investment that you can see. It focuses on the basic principles of Information Technology: hardware and software.

components, database technology, telecommunications and networking, e-commerce and e-business, Enterprise Resource Planning (ERP), Decision Support Systems (DSS), Artificial Intelligence (AI) and Expert Systems (ES), systems development and implementation, and the ethical and societal issues involved in IT.


SBE203 Business Statistics I

Business Statistics is the science of collecting, organizing, and summarizing data to provide information, stated in numerical form, for the purpose of making objective business decisions. Descriptive statistics will be the focus of the course with an abbreviated introduction to inferential statistics. Topics include the foundations of statistical methods of sampling, classifying, analyzing, and presenting numerical data; frequency and sampling distributions, averages, dispersion, hypothesis testing, and analyzing up to two populations and population proportions. The course will employ the use of an online statistics learning system for problem assignments, in conjunction with the text and lectures, in completing course coverage of each statistics topic.


SBE204 Business Statistics II

SBE204: Statistics for Business 2: Business Statistics II equips students with the basic concepts in the areas of probability, statistical inference, linear regression, multiple regression and time series analysis. The course emphasizes the role of statistics in analyzing business data to make optimal decisions.


SBE205 Law in Business

This course introduces the ethics and legal framework of business. Emphasis is on contracts, negotiable instruments, Uniform Commercial Code, and the working of the court systems. Upon completion, students should be able to apply ethical issues and laws covered to selected business decision making situations.


SBE206 Managerial Economics

This course covers the essential principles and tools of Managerial Economics, the application of microeconomics to management decisions. Students who master this material will be better prepared for leadership positions in business, not-for-profit, and government entities.


SBE207 Intermediate Macroeconomics

SBE207: Intermediate Macroeconomics: This course provides coherent analysis on long-run economic performance, business cycles and macroeconomic policies.


SBE208 Financial Accounting I

This course provides an introduction to the basic concepts of Financial Accounting with a focus on the asset side of the balance sheet: Cash, accounts and notes receivable, inventory, marketable securities, equity investments, PPE, and intangibles. The course also covers revenue and expense recognition issues, and generally accepted accounting principles that affect the format and presentation of the financial statements.


SBE209 Management Accounting I

This course provides an introduction to the fundamentals of management accounting. Topics include cost accounting terminology, job costing, process costing, activity-based costing, activity-based management, cost-volume-profit analysis, budgeting, standard costing, variance analysis, responsibility accounting, variable costing, transfer pricing and decision making.


SBE210 Organizational Behavior

The course provides students with a conceptual and a pragmatic approach to understand the employees’ behavior in the organization. This course equips students with the knowledge and skills required to diagnose problems of organizational behaviors, and enhance students’ skills to manage the work behavior of employees at the individual, team, and organizational level.


SBE211 Financial Management I

SBE211: Financial Management 1: This course will introduce basic concepts of finance, and the fundamental ideas of portfolio theory to examine the relationship between risk and return.


SBE212 Finance & the Global Economy

SBE212: Finance and Global Economy: This course provides students with a systematic understanding of critical aspects of the international business environment, especially the basic workings of the macro-economy and the roles of international trade and finance.  The course also presents how the forces of globalization, government policies and international financial institutions affect international business as well as the challenges of economic development.


 FNA FINANCE & ACCOUNTING MAJOR CONCENTRATION PORTFOLIO (8/10 COURSES)


FNA301 Financial Management II

FNA301: Financial Management 2: This course will introduce fundamental financial topics, namely, capital budgeting, capital structure, working capital management, derivatives, mergers and acquisitions.


FNA302 Money Credit & Banking

FNA302: Money, Credit and Banking: This course will introduce the role of money, the importance of the banking system and financial institutions in the economy, and the central bank’s conduct of monetary policies.


FNA303 Corporate Finance

This course will introduce special financial topics, namely, agency theory, capital market efficiency, CAPM and APT, short-term financing, term loan and leasing, long term debt, Bankruptcy, Reorganization, and Liquidation, mergers and acquisitions.


FNA304  World Financial Markets

At the end of the subject, the students should be able to understand:

a) The role of financial markets, institutions, and the regulatory environment.

b) How interest rates are determined and their effect on bonds and securities valuation.

c) The characteristics of money markets, bond markets, stock markets, foreign exchange markets, derivatives markets.

d) Contemporary issues in international financial markets.


FNA305 Corporate Treasury & Investments

Corporate Treasury and Investments: This course equips students with the basic concepts in the areas of treasury management of short term assets and long term financing needs by examining reserve asset management, portfolio investment, debt and equity structures, and risk management. The course demonstrates how theories are applied to minimize risks and optimize overall investment returns.


FNA306 Corporate Valuations

This course explores the basics of business valuation; how businesses are valued, how to evaluate the credentials of self-styled valuation “experts”, and the quality of the reports they produce. Students will learn the three methods of valuation including discounted cash flow, relative valuation and net asset valuation, their strengths and weaknesses, and when to apply each. The topics introduced are: Discounted Cash Flow Valuation, Relative Valuation, Valuing Private Firms, Option Pricing Applications in Valuation, and Valuing Acquisitions.


FNA307 Project & Infrastructure Finance

This main objective of the course is to provide an understanding and appreciation of a financing technique that is widely used to finance infrastructure projects today using ‘special purpose vehicles’. Project Finance, differs quantitatively and qualitatively in many ways as compared to the traditional corporate finance. This course provides an exposure to this innovative financing method - Project Finance, and its applicability and utility across industries.


FNA308 Financial Accounting II

The aim of this course is to guide students in their acquisition of technical and problem solving skills in the area of corporate external financial reporting. Corporate external financial reporting comprises financial reporting by reporting entities to external stakeholders. It is mandatory for reporting entities to report in accordance with international accounting standards. Students in this course will gain skills in reading, interpreting and applying accounting standards. This course builds on introductory financial accounting. The course is essential for all individuals exposed to financial information in the workplace including accountants, auditors, financial analysts, managers, bankers and oversight bodies involved in the preparation or use of company financial statements. It would also be useful for those not wishing to become accountants but who plan to specialise in areas where accounting knowledge would be.


FNA309 Management Accounting II

This course seeks to give an understanding of the ways in which management accountants can provide relevant information for a variety of decisions to be made in managing any organisation. On completion of this course, students should be able to identify, use and interpret the results of costing techniques appropriate to different activities and decisions; formulate and use standards and budgets for planning and control purposes; understand the role of responsibility accounting and performance measurement; understand the behavioural implications of performance measurement and transfer pricing systems in divisionalised businesses; appreciate the need to relate management accounting systems to contemporary thinking about organisational planning and control.


FNA310 International Accounting Standards & Disclosure

International Accounting Standards & Disclosure is the study of an entity established as either a multinational company, or an entity whose reporting obligations to stakeholders are located in a country other than that of the reporting entity. A detailed investigation on International Financial Reporting Standards (IFRS) serves as a foundation for this course. Students will become knowledgeable about a number of international financial reporting standards through both of the textbooks and lectures. They will do this through a combination of studying the best textbook in international accounting, homework problems presented to the class, participation in class discussions and weekly quizzes. Topics include business combination - IFRS 3, Consolidated financial statements – IFRS 10, Fair value measurement – IFRS 13, Financial instruments: Disclosures – IFRS 7, Insurance contracts – IFRS 4 và Revenue from contracts with customers – IFRS 15.


MSC MARKETING & SUPPLY CHAIN MANAGEMENT PORTFOLIO ( 8/10COURSES)


MSC301 Marketing Management II

This course provides a strategic framework for organizational marketing decisions. From this managerial perspective, the student will explore the marketing process, concepts and customer-focused processes. The course will also analyze marketing tools and help students to understand their importance to managers. These tools include market research, competitor analysis and consumer preference analysis. This course offers a combination of marketing principles and marketing management within a study of the relationship between the marketing mix, the changing business environment and overall corporate strategy.


MSC302 Product Marketing

In Product Marketing Management, students learn how to develop products and brands that deliver value to consumers. Using a case-based approach, students will engage in opportunity discovery, and develop a product or brand that meets the need.


MSC303 Services Marketing

The marketing and management issues faced by organizations competing in the service sector, or other firms developing service as a source of competitive advantage. The course also looks at the implications of relationships, customer satisfaction, service recovery, and other critical elements in services marketing.


MSC304 Retail Management

This course provides an interdisciplinary overview of the retailing industry. Primary focus is on the customer-facing activities of retailers, including assortment planning, private-label development, the management of in-store operations, and the back-door activities (forecasting and supply chain management) that support customer interaction. In addition, current issues facing retailers, such as customer relationship management, industry consolidation and supplier relations, will be explored. The course will also survey topics in finance, operations, information technology and real estate as they relate to retailing.


MSC305 International Brand Management

Brand Management studies how to build, maintain, and exploit a company’s most valuable asset: its brands. While products are increasingly becoming more standardized, the only difference that remains is the brand label on them. But brands are no “manna from heaven”. It takes serious effort to build a brand, and marketing communication is a major tool in achieving an outstanding brand. Starting from the brand equity concept, we study how brand equity is achieved. After a short look at measurement issues (how do you establish a brand’s worth?) we turn to managerial issues: what can you do with your strong brand? No surprise that in all management stages, advertising plays an important role. More precisely, we discover that the concept of Integrated Marketing Communication is of crucial importance. This concept proposes to design and plan all communications in relation to company’s strategic policies, in particular its branding strategy. The literature highlights specific topics in branding and blends academic insights with managerial studies. The final assignment is to design a Brand Management plan for a real-life branding problem. In this plan you integrate all topics that you have explored in the course. This is also relevant and interesting for students who plan to focus on another business area. For example, accounting students learn about the background of an important intangible asset. Strategy students dive into one particularly important strategic issue. Further the course is of interest to anyone who wants to learn more about the thrilling world of branding and advertising, which is around us anytime, anyplace, anywhere.


MSC306 B2B Marketing (Business to Business)

The marketing of products and services to businesses, organizations, and institutions is a major component of the marketing activity in the economy. This course explores the business-to-business (B2B) marketplace, including understanding the unique nature of the business customer's needs, and the complexities of developing an effective B2B marketing strategy. Students learn about organizational buying behaviour and the unique characteristics of the B2B customer and will design strategies and presentations to effectively market to this customer. 


MSC307 Sales & Distribution Management

The course provides a broad overview of the unique opportunities and challenges encountered in the process of managing the sales function. Initially, the course focuses on the distinctiveness and the importance of managing the sales function. From this point, the class begins to assess the aspects of sales management that are critical to the organization's success. The subjects discussed include sales forecasting, strategy, organization, human resources, appraisals and more. Each of the topics is examined through readings, discussions, lectures and specific cases.

At the conclusion of the course, the student will have an appreciation for not only the unique challenges of sales management, but also the ways in which managers maximize the long-term productivity and profitability of the sales function. This course is complimentary to other marketing.


MSC308 Global Supply Chain Management

This course addresses basic concepts and strategies adopted in SCM. The primary focus is to develop a good understanding of strategic, tactical and operational issues of SCM and become familiar with the integration of various SCM entities. Topics include: supply chain strategy, e-procurement, supply chain risk management, supply chain coordination & integration, value of information (sharing), global SCM, customer value and SCM, dynamic pricing, coordinated product design chain and SC, supply chain performance measures (SCOR Model).


MSC309 Logistics & Operations Management

This course aims to provide students with a thorough understanding of the disciplines of logistics and operations management. Students study compulsory modules in operations management and logistics and supply chain management, and other modules from a range of options, designed to widen the range of expertise. Students are also required to write research papers on an approved topic.


MSC310 Project Management

This course develops a foundation of concepts and solutions that supports the planning, scheduling, controlling, resource allocation, and performance measurement activities required for successful completion of a project. 


 GBM GLOBAL BUSINESS & MANAGEMENT MAJOR CONCENTRATION PORTFOLIO (8/10)


GBM301 Marketing Management II (alternate code MSC301)*

This course provides a strategic framework for organizational marketing decisions. From this managerial perspective, the student will explore the marketing process, concepts and customer focused processes. The course will also analyze marketing tools and understand their importance to managers. These tools include including market research, competitor analysis and the consumer analysis. This course offers a combination of marketing principles and marketing management within a study of the relationship between the marketing mix, the changing business environment and the overall corporate strategy.


GBM302 Organizational Design

This course will survey and critically examine theories, concepts, and research aimed at understanding the structural design and functioning of human organizations. Topics organizational research, organizational goals and effectiveness, bureaucracy, organizational design fundamentals, organizational environments, and technology in organizations. The course objectives are for you to develop theoretical and practical approaches for: 1)understanding the behavioural properties of organizations as social systems and 2) improving the design and behaviour of organizations.


GBM303 Labor Relations & International HRM (Human Resource Management)*

Faced with the continuing growth of globalization in industry, Human Resource professionals are increasingly required to demonstrate understanding of the intricacies of conducting HRM programs in international and cross-cultural contexts. This course will examine organizational and employee perspectives on the design and delivery of international HRM programs. Issues to be explored include strategies for global recruitment and selection, multi-country compensation programming, cross-cultural adjustment and repatriation, performance management and career development for multinational employees, and international labour relations. 


GBM304 World Financial Markets (alternate code FNA304)

At the end of the subject, the students should be able to understand:

a) The role of financial markets, institutions, and the regulatory environment.

b) How interest rates are determined and their effect on bonds and securities valuation.

c) The characteristics of money markets, bond markets, stock markets, foreign exchange markets, derivatives markets.

d) Contemporary issues in international financial markets. 


GBM305 Corporate Treasury & Investments (alternate code FNA305*)

Corporate Treasury and Investments: This course equips students with the basic concepts in the areas of treasury management of short term assets and long term financing needs by examining reserve asset management, portfolio investment, debt and equity structures, and risk management. The course demonstrates how theories are applied to minimize risks and optimize overall investment returns.


GBM306 Corporate Governance

Corporate governance deals with the complex set of relationships between the corporation and its board of directors, management, shareholders, and other stakeholders. In recent years, the regulators and legislators have intensified their focus on how businesses are being run. They are endeavoring to create a template for new corporate governance and disclosure measures, which is beneficial for both the stakeholders and controllers. The subject will cover all the above mentioned issues.


GBM307 Entrepreneurship & Technological Innovation

Explores issues of how a knowledge-based economy competes and performs using technological innovations and entrepreneurship. Explores research on capabilities of broader entities; processes of learning at the firm, industry, technology, and economy- level; development of know-how as an evolutionary process; and explorations by firms, sectors and economies exploring new technologies and techniques.


GBM308 Global Supply Chain Management (alternate code MSC308)* This course

addresses basic concepts and strategies adopted in SCM. The primary focus is to develop a good understanding of strategic, tactical and operational issues of SCM and become familiar with the integration of various SCM entities. Topics include: supply chain strategy, e-procurement, supply chain risk management, supply chain coordination & integration, value of information (sharing), global SCM, customer value and SCM, dynamic pricing, coordinated product design chain and SC, supply chain performance measures (SCOR Model).


GBM309 Advanced Business Strategy

This course is designed to provide a deeper understanding of strategic management principles, theories, and concepts.  During this course, students will examine the basic concepts in problem analysis and decision making in corporate strategy.  Students will learn how to develop mission statements, and assess both the external and internal environments to determine organizational strengths and weaknesses.  This course will include analyses of various methods for formulating and implementing strategy, as well as the numerous issues associated with technology and innovation, entrepreneurial ventures and small businesses, and not-for-profit organizations.


GBM310 International Accounting Standards & Disclosure (alternate code FNA310)

GBM310 International Accounting Standards & Disclosure, is the study of an entity established as either a multinational company or an entity whose reporting obligations to stakeholders are located in a country other than that of the reporting entity. A detailed investigation on International Financial Reporting Standards (IFRS) serves as a foundation for this course. Students will become knowledgeable about a number of international financial reporting standards through both textbooks and lectures. They will do this through a combination of studying the best textbook in international accounting, homework problems presented to the class, participation in class discussions and weekly quizzes. Topics include business combination - IFRS 3, Consolidated financial statements – IFRS 10, Fair value measurement – IFRS 13, Financial instruments: Disclosures – IFRS 7, Insurance contracts – IFRS 4 và Revenue from contracts with customers – IFRS 15. 


# Note: All students must take an additional 8 academic courses for 24 credits from outside of their Major Concentration in order to graduate with the BS (Business & Economics) degree. The above does not include a common university code and explanation for Internships (INT401/402)? Exchange Visits (XCH 401?) Action Learning Projects (ALP401)?) or Applied Research Papers (ARP401)?.

Dr. Michael J. Barnes

Professor & Dean

 School of Business & Economics

 Tan Tao University